Begin forwarded message:

From: "Jackson, Andrew P" <Andrew.P.Jackson@queenslibrary.org> Date: February 14, 2012 2:11:19 PM EST To: <c2perry@nyc.rr.com> Subject: FW: Copywriting for the Web course - starts Feb. 21 New York

Hmmmmm! This too seems interesting to both faculty and students. aj

From: Carmen Scheidel | mediabistro.com [mailto:mailer@email.mediabistro.com ] Sent: Tue 2/14/2012 1:37 PM To: Jackson, Andrew P Subject: Copywriting for the Web course - starts Feb. 21 New York

For discounts, follow us on Hi Andrew p.,

Learn how to create compelling copy for websites, emails, and social media outlets in our Copywriting for the Web class starting February 21 in New York.

In this class, taught by Jean Railla, who has written copy for Estee Lauder, NIKE, and Walmart, you will:

Write clear and concise copy suitable for the web that draws readers in Build your portfolio with copy for email blasts, landing pages, carousels, video-sharing sites, company blogs, banner or flash ads, text, and Twitter Learn tactics to find future assignments Here's what just one student said about Jean:

"Jean's experience, knowledge, and candor put the growing world of digital copywriting in layman's terms. After her course, I feel confident taking the next step in my career." -- Monique Gramby

Seats are limited, so sign up today.

Warmly, Carmen

Carmen Scheidel | director of education, events, and multimedia content | mediabistro.com

P.S. Learn how to create, correct, and enhance digital images using Adobe Photoshop in our online Photoshop Fundamentals class starting February 16.

MEDIABISTRO.COM COURSE

Copywriting for the Web

Create copy for websites, emails, and social media outlets Copywriting for digital platforms is in high demand, with the online arena the premiere destination for billions in search of news, entertainment, information, shopping, and social interaction. Crafting content for the web, however, requires a different set of skills. Online copy needs to deliver a powerful, concise message that can conquer short attention spans and other distractions, while also catering to search optimization to ensure that message is found -- and retained -- by the target audience of a client or brand.

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Date: 4 sessions, Tuesdays, February 21 - March 13, 6:45-9:45 pm Location: New York (Midtown East) Price: Member: $325. Nonmember: $350

About the instructor Jean Railla is the founder of Railla/Forrest, a boutique copywriting agency where she produces compelling copy for Estee Lauder, Vivre, and Scandia Down. She was also the writer behind R/GA's award- winning NIKE Goddess website and the associate creative director on Walmart's My Holiday iPhone app.

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Social Media Marketing Boot Camp starts February 16 | Online

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Understanding Search and Online Marketing starts Febuary 21 | New York

Drive traffic and optimize sites through SEO, social media, and blog outreach.

Photoshop Fundamentals March 3-4 | New York

Master Adobe Photoshop, the professional standard in photo editing software, with Rob Tannenbaum, a photo editor for The Martha Stewart Show.

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learn more >> learn more >> learn more Questions? Send us an email or call 212-547-7890.

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