From: "Jackson, Andrew P" <Andrew.P.Jackson@queenslibrary.org>

Date: February 14, 2012 2:11:19 PM EST

To: <c2perry@nyc.rr.com>

Subject: FW: Copywriting for the Web course - starts Feb. 21 New York

 

Hmmmmm!     This too seems interesting to both faculty and students.

aj

 

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From: Carmen Scheidel | mediabistro.com [mailto:mailer@email.mediabistro.com]
Sent: Tue 2/14/2012 1:37 PM
To: Jackson, Andrew P
Subject: Copywriting for the Web course - starts Feb. 21 New York

For discounts, follow us on Hi Andrew p., Learn how to create compelling copy for websites, emails, and social media outlets in our Copywriting for the Web class starting February 21 in New York. In this class, taught by Jean Railla, who has written copy for Estee Lauder, NIKE, and Walmart, you will: Write clear and concise copy suitable for the web that draws readers in Build your portfolio with copy for email blasts, landing pages, carousels, video-sharing sites, company blogs, banner or flash ads, text, and Twitter Learn tactics to find future assignments Here's what just one student said about Jean: "Jean's experience, knowledge, and candor put the growing world of digital copywriting in layman's terms. After her course, I feel confident taking the next step in my career." -- Monique Gramby Seats are limited, so sign up today. Warmly, Carmen Carmen Scheidel | director of education, events, and multimedia content | mediabistro.com P.S. Learn how to create, correct, and enhance digital images using Adobe Photoshop in our online Photoshop Fundamentals class starting February 16. MEDIABISTRO.COM COURSE Copywriting for the Web Create copy for websites, emails, and social media outlets Copywriting for digital platforms is in high demand, with the online arena the premiere destination for billions in search of news, entertainment, information, shopping, and social interaction. Crafting content for the web, however, requires a different set of skills. Online copy needs to deliver a powerful, concise message that can conquer short attention spans and other distractions, while also catering to search optimization to ensure that message is found -- and retained -- by the target audience of a client or brand. >> read more Date: 4 sessions, Tuesdays, February 21 - March 13, 6:45-9:45 pm Location: New York (Midtown East) Price: Member: $325. Nonmember: $350 About the instructor Jean Railla is the founder of Railla/Forrest, a boutique copywriting agency where she produces compelling copy for Estee Lauder, Vivre, and Scandia Down. She was also the writer behind R/GA's award-winning NIKE Goddess website and the associate creative director on Walmart's My Holiday iPhone app. YOU MIGHT ALSO BE INTERESTED IN Social Media Marketing Boot Camp starts February 16 | Online Create a social media strategy and learn from the biggest names in social media in this innovative online event and workshop. Last week to register! Understanding Search and Online Marketing starts Febuary 21 | New York Drive traffic and optimize sites through SEO, social media, and blog outreach. Photoshop Fundamentals March 3-4 | New York Master Adobe Photoshop, the professional standard in photo editing software, with Rob Tannenbaum, a photo editor for The Martha Stewart Show. >> learn more >> learn more >> learn more Questions? Send us an email or call 212-547-7890. Stop Receiving Updates on Media Happenings | Manage Your Account | Send Feedback You are receiving this email at andrew.p.jackson@queenslibrary.org because you signed up at mediabistro.com to receive our updates on Media Happenings (panel discussions, classes, online features). Please add mailer@email.mediabistro.com to your Address Book to ensure delivery of this email (how do I do this?). MEDIABISTRO.COM 475 Park Avenue South, New York, NY 10016 - a division of WebMediaBrands Inc.

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