Thanks to Prof. Behar for sharing this--very interesting! Begin forwarded message:

From: ewbehar@aol.com Date: June 7, 2011 8:44:29 AM EDT To: c2perry@nyc.rr.com Subject: New OCLC report

Have you seen this?

OCLC Research publishes new report

“‘If It is Too Inconvenient, I’m Not Going After It:’ Convenience as a Critical Factor in Information-seeking Behaviors” From the report: In order to entice people to use libraries and change their perceptions of libraries, the library experience needs to become more like that available on the Web and be embedded in individual workflows. People lack the patience and the time to wade through separate lists and groupings of library content and different indexing and abstracting databases. They expect seamless access to resources. Librarians should advertise the library brand and its resources better to academics, researchers, students and the general public. Demonstrating the library’s value can be accomplished by identifying and promoting collections and services.

The development of an economic model for the allocation of resources would not only enable optimal scheduling of human resources for services, but also the allocation of funds for both electronic and print resources, based on user preferences. View report »

Evelyn Behar