I want to commend Dean Betsy and COO Sue Henderson for making this program available. It was terrific, mind opening, and stimulating. I wish more members of the department had attended.

· TV, arguably the most powerful medium, has lost the advantages of being one of a handful of network stations that long dominated the mass media; they have to compete for attention and they utilize social media, continuously and extensively, in pursuit of that goal.

· Preparation to enter the field is no longer engineering; it is programming, and moving files from one medium to another.

· Writing, and to a lesser degree speaking, remain the essential skills for the communication professions.

· Succinctness is crucial; the length of news stories has shrunk in recent years from 3 minutes to 1.1 minute….

· They love interns, use them extensively and intensively, and learn from them as well. Interns are “sweat equity” and, if they are proactive and involved, gain enormous benefit from the experience.

The implication: mass media—despite their power and influence—are merging, melding into interactive, participative media. Competing for attention is the name of the game. We (GSLIS) rely on a relatively static webpage and an occasional newsletter to “get the word out.” That won’t get it done, for GSLIS or for libraries.

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