Hello,

 

Universal Destinations & Experiences is currently hiring for several qualitative field positions at our Universal Orlando theme park. We believe these roles are ideal for graduate students and early professionals looking to expand their experience in qualitative field research methods.

 

About Us: At Universal Orlando, we are committed to fostering a diverse, equitable, and inclusive culture where our Team Members feel supported, embraced, and heard. As an equal opportunity employer, we strive to create experiences that reflect the ever-changing face of the world.

 

What We Offer:

• A collaborative and high-performing team environment.
• Opportunities for professional growth and development.
• The chance to work on innovative and impactful projects.

 

We would greatly appreciate it if you could share this opportunity with your students and professional network. Interested candidates can apply directly through our careers page.

 

(1 position)- Qualitative Team Captain: Qualitative Team Captain – Universal Orlando Resort – 635241 -

 

0. Description: The Qualitative Team Captain will assist with the qualitative projects conducted by our Field teams in Hollywood and Orlando, working closely with the Qualitative and Ethnographic team and Field Leadership to train and monitor quality assurance on new continual and ad hoc qualitative Field projects. This role is responsible for training and monitoring quality assurance on new continual and ad hoc qualitative Field projects. The Qualitative Team Captain ensures the integrity and reliability of qualitative data through rigorous quality control processes and inter-coding reliability checks. Additionally, this role involves motivating, coaching, and developing team members, conducting in-field performance evaluations, and providing individual feedback to the Qualitative Field Research Sr. Manager and Field Leadership Teams. The Qualitative Team Captain also engages in strategic planning, resource management, and communication, acting as a key liaison between the field teams and senior management. This position requires strong leadership skills, the ability to manage multiple projects simultaneously, and a commitment to fostering a collaborative and high-performing team environment.

 

·         Education & Experience: Bachelor’s degree-seeking or Bachelor’s degree in Sociology, Anthropology, Psychology, Human Factors, Market Research, or other Social Science or Business Field with research specialization is required for this role. 1+ Year:  leading a team, clerical, customer service, data entry, computer experience preferred. Qualitative field experience is a plus; or equivalent combination of education and experience.

 

0. Major Responsibilities to include:

Motivate, coach, and develop team members

·         Motivate, coach, develop, and complete behavioral observations of Qualitative Data Collection Leads, Qualitative Research Auditors, CI Field Interviewing Team Captains, CI Field Interview Specialists II, and CI Field Interview Specialists I working qualitative field projects using a standardized rubric.

·         Provide ongoing coaching and mentorship to team members, focusing on skill development and performance improvement.

·         Identify opportunities for process improvements and suggest innovative solutions to enhance data collection and analysis.

·         Collaborate with senior management to align qualitative research goals with organizational objectives. Develop and implement quality assurance protocols for qualitative research processes.

·         Manage project resources, including personnel, equipment, and materials. Continuously evaluate and improve research methodologies and practices.

·      Ensure projects are delivered on time, within scope and budget while ensuring compliance with ethical standards and organizational research policies.

 

Monitor qualitative surveys for data quality

·         Track individual Team Member performance in and out of the field for the Qualitative Field Research Sr. Manager and Field Leadership Team.

·         Identifying Team Members requiring additional training or close in-field monitoring and supervision.

·         Complete monthly inter-coder reliability checks for coders on both coasts and respond to the daily questions sent to the coding e-mail distribution lists.

·         Audit QRA mystery shops in the field and provide detailed quality assurance reports for senior leadership.

 

Engage in data collection and coding

·         Conduct ad hoc unstructured and semi-structured interviews to collect data on topics of interest.

·         Conduct fixed counts/observations of guest behaviors, interactions, or other observable phenomenon.

·         Identify themes deductively and inductively to code data

 

Deliver and facilitate structured training and development programs

·         Deliver and facilitate structured training and development programs and initiatives in support of the Consumer Insight’s qualitative research training plan and objectives.

·         Develop training materials and conduct training sessions for all Team Members working qualitative field projects.

·         Facilitate workshops and meetings to discuss research outcomes and implications.

 

Conduct internal audits and monitor projects and engage in Mystery Shop data collection

·         Conduct internal audits of qualitative field equipment and project incentives, providing detailed reports to the Qualitative Field Leadership team.

·         Monitor qualitive project break logs and track quotas for qualitative projects in the field.

·         Conduct covert visits to assigned locations, posing as customers or potential customers to evaluate knowledge, quality, customer service, cleanliness, and overall experience.

·         Discreetly record shorthand notes and observations of locations and interactions without breaking character and alerting others that you are conducting an auditing report.

·         Provide detailed, in-the-moment written reports on all assigned locations/criteria, including photo and video documentation as assigned.

·         Log and submit mileage expense reports and retain and submit accurate itemized receipts.

 

Engage in qualitative analysis as required/appropriate and provide general administrative support

·         Conduct applied thematic analyses to analyze datasets

·         Synthesize data into cohesive, evidence-based narratives

·         Present research findings and insights to senior leadership and other stakeholders.

·         Compile, update, and maintain data on spreadsheets and word processing documents.

·         Record and disseminate meeting minutes for field meetings and qualitative project debriefs.

·         Assist with the check-in/check-out process for qualitative focus groups and IDI’s

·         Maintain files, create SOP documents for qualitative team processes, and disseminate sensitive materials to the appropriate areas.

 

(2 positions)- Sr. Qualitative Data Collection Specialists: Senior Specialist, Qualitative Data Collection – Universal Orlando Resort – 635242 -

 

1. Description: The Sr. Qualitative Data Collection Specialist will assist with the qualitative projects conducted by our Field teams in Orlando, working closely with the Qualitative and Ethnographic team on new continual and ad hoc qualitative Field projects. This is a pivotal role in supporting the Qualitative Team Captain and ensuring the successful execution of qualitative projects conducted by our Field teams. This role involves leading small teams in data collection and coding, conducting inventory audits, and assisting in the training and monitoring of CI Field Team Captains, Interview Specialists II, Interview Specialists I, and the Qualitative Research Auditors. The Sr. Qualitative Data Collection Specialist is responsible for maintaining break logs, tracking quotas, and ensuring the quality and reliability of data collected. Additionally, this role includes providing leadership in the field, motivating and coaching team members, and providing updates on performance initiatives to senior management of both teams. The Sr. Qualitative Data Collection Specialist will also engage in strategic planning, resource management, and continuous improvement initiatives to enhance the efficiency and effectiveness of qualitative research projects in the field.

 

·         Education & Experience: Bachelor’s degree-seeking or Bachelor’s degree in Sociology, Anthropology, Psychology, Human Factors, Market Research, or other Social Science or Business Field with research specialization is required for this role. 1+ Year:  clerical, customer service, data entry, computer experience preferred. Qualitative field experience is a plus; or equivalent combination of education and experience.

 

1. Major Responsibilities to include:

Engage in data collection and coding

·         Conduct ad hoc unstructured and semi-structured interviews to collect data on topics of interest.

·         Conduct fixed counts/observations of guest behaviors, interactions, or other observable phenomenon.

·         Identify themes deductively and inductively to code data

 

Engage in Mystery Shop data collection

·         Conduct covert visits to assigned locations, posing as customers or potential customers to evaluate knowledge, quality, customer service, cleanliness, and overall experience.

·         Discreetly record shorthand notes and observations of locations and interactions without breaking character and alerting others that you are conducting an auditing report.

·         Provide detailed, in-the-moment written reports on all assigned locations/criteria, including photo and video documentation as assigned.

·         Log and submit mileage expense reports and retain and submit accurate itemized receipts.

 

Engage in data collection and coding

·         Conduct ad hoc unstructured and semi-structured interviews to collect data on topics of interest.

·         Conduct fixed counts/observations of guest behaviors, interactions, or other observable phenomenon.

·         Identify themes deductively and inductively to code data

 

Conduct internal audits and monitor projects

·         Conduct internal audits of qualitative field equipment and project incentives, providing detailed reports to the Qualitative Field Leadership team.

·         Monitor qualitive project break logs and track quotas for qualitative projects in the field.

·         Audit QRA mystery shops in the field and provide detailed quality assurance reports for senior leadership.

 

Motivate, coach, and develop team members

·         Motivate, coach, develop, and complete behavioral observations of Qualitative Research Auditors, CI Field Interviewing Team Captains, CI Field Interview Specialists II, and CI Field Interview Specialists I working qualitative field projects using a standardized rubric.

·         Support qualitative field training initiatives by facilitating in-field training sessions for new team members.

·         Provide ongoing coaching and mentorship to team members, focusing on skill development and performance improvement.

·         Identify opportunities for process improvements and suggest innovative solutions to enhance data collection and analysis.

·         Collaborate with the Team Captain to test and implement new methodologies and tools in the field.

 

Provide general administrative support

·         Compile, update, and maintain data on spreadsheets and word processing documents.

·         Record and disseminate meeting minutes for field meetings and qualitative project debriefs.

·         Assist with the check-in/check-out process for qualitative focus groups and IDI’s

·         Maintain files, create SOP documents for qualitative team processes, and disseminate sensitive materials to the appropriate areas.

 

 

Thank you,

 

 

Sharon Roebuck

Sr. Manager, Qualitative Field Research | Consumer Insights

Universal Destinations & Experiences

 

1000 Universal Studios Plaza

Orlando, FL 32819

 

O: 407-224-6989 | M: 407-408-7210 

www.universalparks.com

 

 

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